Sierra Club Canyons Campaign

Lead Partner: Mike Kole

The Sierra Club’s Canyons Campaign’s mission is to foster awareness, appreciation and ongoing community involvement in the protection and stewardship of the unique habitats found in San Diego’s canyons. The strategy is to establish and support localized “friends groups” for individual neighborhood canyons throughout San Diego County. Over the last six years, 34 new groups have been built.

This year, the program established five new Canyon Friend Groups, bolstered membership in seven others and led 584 children and adults on 21 educational tours.

SDSVP Partners Michael Kole, Eric Busboom and Susie Hayes have joined the Canyons Campaign Steering Committee and assisted in developing a capacity-building Strategic Plan. The Campaign has now leveraged SDSVP’s funding to double the budget and plans to triple the staff as it begins its second year of support.

“SDSVP’s steady support has enabled us to achieve broader campaign goals such as enrollment of students and youth groups into canyon restoration projects and promotion of a concept to establish a San Diego Regional Canyonlands Park.“

Eric Bowlby,
Campaign Coordinator