San Diego Coastkeeper

Lead Partners: Sondra Kiss and Scott Lininger

In 2005, San Diego Coastkeeper celebrated an important milestone - ten years of successfully fighting the pollution of San Diego’s waterways. They took the time to reflect on their victories and look forward to addressing the challenges that face them in the coming decade.

To accurately reflect the organization’s evolution, San Diego Baykeeper became San Diego Coastkeeper - a new name for a growing organization whose mission now encompasses protecting all of San Diego County’s waterways. SDSVP supported Coastkeeper’s marketing campaign to change the name, logo and mission of the organization in order to better represent the work they do county-wide. Partner David Field became so actively involved that he is now a member of the San Diego Coastkeeper Board.

Launching a marketing campaign allowed Coastkeeper to have the exposure needed to reach a broader audience. This enabled them to gain more members and secure additional support for their environmental programs. Coastkeeper’s staff engages over 5,000 volunteers at beach cleanups, conducts water and habitat monitoring from Oceanside to Baja, educates more than 24,000 children county-wide while continuing to address the sewage, stormwater and industrial pollution impacting all of San Diego’s communities.

“San Diego Coastkeeper would not have been able to launch our successful marketing campaign last year without the help of San Diego Social Venture Partners!”

Bruce Reznik,
Executive Director