Angels Recruiting Through Website

By Monica Schrader - Executive Director, Angels Foster Family Network

When San Diego Social Venture Partners notified Angels Foster Family Network of their three-year grant award, founder Cathy Richman knew exactly how to put that funding to good use. Angels immediately hired a web designer to overhaul their web site with a fresh new look and feel as well as improved flow. The primary goal for the website was to recruit new foster families.

Angel’s mission is to rescue abused, abandoned and neglected babies by matching them with a select group of foster parents to ensure maximum emotional, social and intellectual development of each child. With such a powerful mission and newly revised website, the campaign was launched to reach more children than ever by recruiting more foster families. The new website was also listed on multiple search engines to ensure Angels name was predominate when individuals were tooling around the internet looking for fostering options.

The launch was a success with Angels going from 25 placements in 2006 to 54 placements in 2007 and nearly at goal for placing 60 children to date in 2008. The Angels website has become the primary source to recruit families to become foster families. Check it out at http://www.angelsfoster.com/. Thank you SDSVP!